Benchmarks
Read: Colossians 3:23-24
It has been just over two years since I merged my small business with another business based in Livonia. One of the reasons we picked this company for our merger, was they offered marketing advice, and implementation of that advice, to local companies in need of finding new business. This is accomplished by listening to the owners discuss where their business has been, successes in current products, new products and trends anticipated and other background information. We take this data and develop a simple plan targeting areas where their expertise would be best accepted and acted upon. Most small businesses do a great job running their business, but need assistance reaching out and getting their company noticed in the right places. Our initial interview is free and the resulting plan is outlined and costs quoted.
How does this all relate to my relationship with God? One aspect is that our marketing ‘guru’ is a smart woman who has had a difficult life, but uses those experiences, coupled with her strong ‘reborn’ Christian faith, to work with our customers in a direct way that assists them to reach their goals. Each proposal is tailored to their actual need and focus, with no agenda other than making the best use of the available resources. Our intent is to make our customers successful. Her Christian faith is never mentioned, but is evident in her considerate and measured approach to the customer. Coming from this perspective is not always perfect, but matches my historic approach treating customers with respect and desire to create a long-term relationship that benefits all involved … my customers, their potential customers, and hopefully us too.
Where does the GPUMC come in? Attending church and interaction with the Christian members helps remind me about keeping the right perspective in approaching the various complicated areas of the business world. We all know that today’s commerce is always changing, but there are certain underlying benchmarks that can be applied. Prompting those benchmarks is the GPUMC.
David DeWitt
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